Focus On - Alcoholic Ready To Drink

Brought to you by: Plan for Profit 3 CATEGORY BREAKDOWN Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we’re focusing on Alcoholic Ready to Drink products (ARTDs) – the fastest-growing segment in beers, wines and spirits. With summer and social occasions boosting sales, ARTDs are a major impulse buy. Strong promotions and standout in-store visibility help maximise sales. In this guide, we share key insights, best-sellers to stock, and a planogram to strengthen your core range. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Mark Langohr Category Controller 1. SmartView Convenience, Value & Unit Sales, 52w MAT to 31/01/2025 CATEGORY VOLUME SHARE View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play Spirit Mixers lead with 54% of sales, up 4% . 1 Cocktails are booming, with volume up 29% . 1 Alcopops, the second-largest sub-category, is down 6% . 1 The top 6 ARTD brands drive 60% of total category sales. 1 AU Vodka and Dragon Soop drive 26% of total category volume. 1 Impulse channel represents 40% of the total ARTD’s market value. 1 40% 26% FOCUS ON Alcoholic Ready-to-Drink (ARTD) Cocktails Alcopops Spirit Mixers VOLUME +29% ALCOPOPS -6% 54% 54% 39% 7% 60%