Focus On - Alcoholic Ready To Drink

49 ARTD CATEGORY INSIGHT With sales that are seasonal, impulsive, and socially driven, ARTD products need standout displays, extra summer space, and strong occasion-led promotions. 1. Nielsen, Impulse RTD, Unit ROS, MAT to 04/01/25 2. Mintel Global Category Assessment RTD 2024 3. Circana, ARTDs, 52w MAT to 15/12/2024 4. Nielsen, Symbols & Indies, 52w MAT to 31/01/2025 *Regulations may apply in Scotland - See Licensing (Scotland) Act 2005 4 Flavour & Innovation Key Occasions Flavour is the top purchase driver, influencing choice more than any other factor. 3 64% of shoppers seek out popular flavours. 3 Flavour is the main driver of ARTD purchases, so highlighting popular and new options with clear displays and mix-and-match offers is key to boosting shopper engagement and sales.* DRIVEN 5.2% Promote mix-and-match deals to boost basket spend.* Stock trending and new flavours to attract interest. Use clear signage to help shoppers find their favourites. NPD has driven 5.2% of category sales over the past year. 4 26% of purchases are for social occasions. 2 60% of purchases are made on impulse. 2 40% 26% 40% of sales occur in summer - making chiller space essential. 1 Expand your ARTD range and chiller space during summer. EXPAND Position ARTDs prominently with clear pricing and eye-catching POS. EYE-CATCHING KEY EVENTS Use key calendar events to drive promotions and visibility.* 60%