Grocery & Non Food Category Guide 2025/26

Brought to you by: Plan for Profit BREAKFAST CEREALS 27 Kellogg’s 450g Corn Flakes Kellogg’s 460g Crunchy Nut Kellogg’s 430g Rice Krispies Nestlé 390g Cheerios Nestlé 460g Shreddies Weetabix 12pk Original Weetabix 24pk Original Honey Monster 520g Puffs Kellogg’s 420g Coco Pops Kellogg’s 470g Frosties Kellogg’s 410g Krave Nestlé 370g Cheerios Honey Nestlé 375g Cookie Crisp Category Value: Category Volume: Circana | Total Cereal | Value & Volume Sales | 52we 22 Feb 25 Kellogg’s leads the category, with 46% of sales. Smartview Convenience 52w Volume MAT to 15-06-2025 £61m 8.4m kilos 46%